SF News – Google is giving away a total of $100 Million to producers to come up with YouTube original programming, reported Associated Press from people familiar with the matter.
The money is an advance on advertising income Google expects the new entertainment venture will bring in.
YouTube is a popular online Video depository owned by Google which enables users to upload and watch videos. While many of the users are armature videographers, there are some professional content creators on the medium who actively contribute videos through YouTube content channels.
Google uses its Adsense search advertising mechanism to monetize the video programs.
Observers consider the move a major step forward for the online search engine provider into entertainment business.
Ultimately, YouTube is aiming to create a new digital video platform that will rival television programming, reports AP.
All involved including Google are keeping details as a secret.